Digital Fashion Shows

Technology modernizes fashion with the introduction of Digital Fashion Shows.

During Covid, in 2020, Major fashion cities (New York, Milan, London, and Paris) went forward with their fashion weeks. Most brands decided to go with digital fashion shows. Access was granted on a global scale and the spike in viewers was significant.

Giorgio Armani was one of the first designers to turn his collection digital during Milan Fashion Week, using live streams so audiences could view his collection from anywhere.

In a world where we had to isolate, the fashion industry came up with solutions to keep us all together. Through digital fashion shows, more people were able to attend than normal which in turn caused more views and publicity for designers.